Slot Machine Design Psychology

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  1. Slot Machine Design Psychology Concepts
  2. Slot Machine Design Psychology Definition
  3. Slot Machine Design Psychology

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Slot Machine Psychology It's behavioural psychology 101: the theory of Skinner and operational conditioning. When you get small but repetitive winnings, no matter if they are lower than what you had risked, the brain assumes there's a positive consequence to your behaviour and tends to continue betting. It's called Intermittent Reinforcement.

Ever wondered why slot machines are so addictive? You’re not alone. But it’s not all fun and games - there’s science behind it. So we’ve dug a little deeper to discover the psychology behind the design, and the draw, of slots…

System
  • But it’s the way they dish out rewards that really seals the deal, and slot machine makers learned these invisible design elements from basic psychology. Skinner’s famous study on reward is a.
  • Slot Machine Player Psychology. By David Newstead. Tags: david newstead. Slot machines are sometimes referred to as the crack cocaine of the gambling world. These games offer.
  • The Design of Slot Machine Games Kevin Harrigan, PhD University of Waterloo Nov 17, 2009, New Hampshire Presentation. Psychology, 32(2), 311-318.

Behavioral intelligence systems track habits. In return, players receive points, making it more enticing.

Fragrance / smell

Fragranced areas provide a 45% increase in coin-in at slots. Meaning players stick around longer.

Machine speakers

Background noise from the casino is kept out by the use of ‘sound cones’ on the speakers, encouraging focus.

The pull-to-refresh

The pull-to-refresh and infinite scrolling mechanism hold similar traits to our social media news feeds.

Machine screen

High-res screens with soft pixels help to reduce eye fatigue and are at a 38-degree angle for comfort.

Inserting money

Real-life monetary values are hidden to disguise financial losses and avoid putting people off playing.

Characteristics similar to Social Media

The slots lever is similar to scrolling on apps as you immediately receive a reward or nothing at all.

Characteristics similar to dating apps

Tinder executive Jonathan Badeen said that the idea for swiping features was based on an a casino concept.

Rewards, Uncertainty & Dopamine

Dopamine, the neurotransmitter released by the brain during enjoyable activities is present when playing slots.

Rewards

Just like other forms of gambling, the uncertainty over when you you’ll be rewarded keeps us coming back.

Seats

Ergonomic seats: these vibrate to game outcomes and help with circulation, allowing you sit for hours. Smart.

Themes

Designers borrow themes from popular TV shows and movies to attract specific demographics and age groups.

Positioning

Slot Machine Design Psychology Concepts

Slot Machine Design Psychology

Placing slots close to each other, but far from other games, creates an intimate, social group environment.

Colors

The use of colours in casinos can illicit feelings; red for excitement, blue for trust and green for wealth.

Buttons

Slot Machine Design Psychology Definition

Slot buttons are designed to be within easy reach and on curved consoles, so you can play effortlessly.

Sound

Slot Machine Design Psychology

Sounds that indicate winning or success can create the false impression that there’s no losing going on.